“How to” guide – an animated downloadable guide to increase database contacts.
The WBP Renovator’s Guide to Property was a free downloadable guide for would-be renovators. It was designed to build and enhance engagement with new and existing audiences, and to grow WBP’s contact database. The use of animation assisted in simplifying large amounts of complex information.
I conceptualised, wrote and designed all of the artwork for the guide, as well as it’s distribution to key audiences via various channels including eDM, social media and related campaigns