Attaining front covers and feature stories in two of Australia's leading news publications was no mean feat. The image shows WBP's then CEO, Greville Pabst, on the cover of both Domain (The Age) and Real Estate (The Herald Sun). The covers resulted from ongoing relationships with key industry media and was beneficial for brand exposure.
In 2017, my then employer WBP Group embarked on a multi-faceted rebrand - a project that encompassed not only a new look and website, but a structural change to the organisation. My team and I worked with a branding agency to establish the new brand aesthetics for three seperate brands under the WBP Group umbrella. [...]